QR Codes, Geolocation, Facebook, Twitter, Formspring, YouTube, Flickr and more! Social media is now an integral part of your recruitment marketing mix, but, are you using it efficiently? Are you taking advantage of new administrative tools that augment existing social media platforms? Without a well organized campaign strategy and the appropriate support tools, maintaining a presence on multiple social media platforms may end up stretching already limited resources. Kayleigh Platz from the University of Waterloo offers an overview of tools and strategies that will help you to streamline your social media activities, allowing efficient use of your staff and technology resources in your campaign communications.