| Conference Title | L3 – Market Research 101: How to Create and Structure Surveys to Implement Effective Change |
| Moderator/Presenter | Presenter: Tushar Thakker, Manager of Analytics and Decision Service, TransUnion and Instructor, School of Continuing Studies, University of Toronto. Moderator: Natasha Bijelich, Recruitment Officer, University of Toronto |
| Abstract | This session will focus on how to create and structure surveys to collect the most important and relevant information as well as how to effectively implement change from the results. The session will include how to structure basic questions and responses, as well as how to examine qualitative and quantitative results in order to effect change. |