| Conference Title | "The Art of Engagement & Booth Etiquette" What You Need To Know To Train Your Staff Effectively |
| Presenter | Presenter: Dianne Smirl, CME, Manager, Training & Education, The
Portables |
| Abstract | No matter what size booth you exhibit in, the secret to success is
the staff. 85% of exhibitor's success lies in the performance of the staff.
A customer identifies your company based on their interaction and perception
of your exhibit floor staff. Research has shown that employees are the
most influential factor in a buyers' perceptions of a company. Most employees
mean well, but do not know how to represent your company to its best advantage.
With practical skills training, you can help ensure that your message
is communicated as intended. Join Dianne Smirl, CME, Manager of Training
& Education for this educational and informative session that will
outline what you need to know before, during and after staff training
in order to get the best results.
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